Executive team

Peter Bräuner
Telephone: (+45) 20 10 79 10
E-mail: pb@brauner-as.dk

Peter Bräuner, director, founder and owner of Bräuner A/S, has more than 30 years of experience from the retailing business. After spending 5 years in the COOP Head Office in Copenhagen, he was responsible for the establishment of P&G in Denmark, followed by 12 years as Country Manager for P&G.
Peter Bräuner introduced ECR – Efficient Consumer Response - in Denmark and was one of the first people, who focused on category understanding in cooperation with the key retailers. Peter Bräuner was the promoter of the first ECR-conventions in Denmark and has given more than fifty speeches and presentations on the topic. He has completed category management and supply chain projects with several key retail channels in Denmark.


Jens Hebroe
Telephone: (+45) 20 10 79 34
E-mail: jh@brauner-as.dk

Jens Hebroe, Nordic Director of Sales, is educated within the retail business. Jens has worked with at P&G Denmark within the last 20 years, latest as Sales Manager. In P&G he helped building the organisation in Denmark and every time P&G released a product to the Danish market, Jens was playing a key role. Jens Hebroe is familiar with all the aspects within trade and he has been responsible of the trade-marketing budget for P&Gs overall trade with the merchants. He works with data based knowledge and works actively for the development of a cooperation with POS (point of sales) data per store.